ADA (Advanced Demand Algorithm)

What is ADA?

ADA stands for Advanced Demand Algorithm and is a nod to the phenomenal Ada Lovelace.

Here at Right Revenue, we are constantly striving to improve our solution and have spent the past 18 months building and testing a brand new way of pricing.

We have made this financial and time commitment as we wanted to deliver a pricing strategy that was based more on your future strategy and less on what has happened in your hotel in the past.

As an example, after the disruption of the pandemic and the craziness that was ‘Staycation’ afterwards, we noticed that many hotels were either forced to or chose to change their strategy.

ADA has been developed so that we can not only keep up with the changes that are unique to your business, but hopefully stay ahead of them… Our goal is to future-proof your business.

Whilst all AI needs some historic data to build trends, ADA will use that ‘normality’ as a base and then apply not only changes in your rate strategy, but also learn new patterns and changes within your sources, segments, channels etc and apply logic to the price recommendations which reflect the future rather than the past.

Also, you are in complete control.  You can ‘move the needle’ at any time by adjusting your rate parameters ie Hurdle & Rack which will immediately adjust the results ADA will present to you.

You can find supporting documents here:

What are Hurdle and Rack rates?

Hurdle/Rack Rates - How do I set them or update them?

As always, our team are here to help if you have any questions. Please email [e-mail].